ORS Principles of Marketing 3e


Book

ISBN:

9789834721381

Author:

Yusniza Kamarulzaman
Nor Khalidah Abu

Available Resources:

The Oxford Revision Series: Principles of Marketing 3e summarizes key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.

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