Introduction to Entrepreneurship


Book

ISBN:

9789834722142

Author:

Sodri Ariffin
Syahira Hamidon

Available Resources:

Student Resource
• Financial Planning for Business Start-ups spreadsheet

Lecturer Resources
• Teaching PowerPoint Slides
• Financial Planning for Business Start-ups spreadsheet
• Question Bank

This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students.

 

 

 

 

 

 

 

 

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