Business Research Methods


Book

Author:

Mukesh Kumar
Salim Abdul Talib
T. Ramayah

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Business Research Methods is a comprehensive textbook designed to meet the needs of students pursuing their undergraduate programs in all business disciplines and Masters in Business Administration. This book also acts as a comprehensive guide for students embarking on their management research projects and for the students in the early stages of their doctoral programs. The book has been written keeping three objectives in mind: (i) to enable researchers, irrespective of their disciplines, to develop the most appropriate methodology for their research studies; (ii) to make them familiar with the art of using the different research methods and techniques; and (iii) to provide a practical guide on data analysis through the step-by-step instructions on SPSS.

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